FunFactz · Case study

Facts 195,000 people follow

FunFactz is our own site. We rebuilt it from scratch and built the publishing system behind its Facebook page. This is what it does, and what it has reached.

Facebook followers
195k
Facebook followers
Post views in 90 days
47.5M
Post views in 90 days
Facts published
3,600+
Facts published
All work

Where it started

An old site that needed a proper check

FunFactz was a trivia site of about 3,500 facts, and it was showing its age. We rebuilt it, checked every fact before moving it across, and built the tools to publish where people actually spend their time: Facebook.

What the check found

443 of the 3,436 facts on the old site were false, and 226 more were out of date.

The false ones now live on a myths page instead. Every fact since carries its source.

A site people can trust

Every fact is checked against its sources and shows where it came from. Our own tools help with the research; we set the rules and decide what counts as true.

Written for the phone

The point first, no filler, and an image made for the feed, with the full story on the website for anyone who wants more.

Numbers that guide the next post

Views, reactions and shares come back in for every post, so decisions come from what readers do, not hunches.

Why it matters for you

Want a site people trust and come back to?

FunFactz is ours, so we live with every decision we make on it. The same approach goes into client work: a fast site that is easy to keep up to date, content people want to share, and numbers that show what is working instead of guesses.

Signs we can help

  • Your website hasn't really changed in years
  • Posting on social media happens when someone remembers
  • You can't tell which pages or posts bring in customers
  • Updating the site means waiting on someone else

The results

A page that keeps growing

Nearly 14,000 new followers between mid-May and the end of August, and posts that regularly reach far beyond them.

New followers per month
568
6.3k
1.7k
5.4k
MayJunJulAug

Follows minus unfollows. Tracking began 17 May.

of 261 posts passed 100,000 views in 90 days
113
of 261 posts passed 100,000 views in 90 days
posts passed a million views in the same 90 days
8
posts passed a million views in the same 90 days

Biggest post · March 2026

About 30 children at an Easter egg hunt formed a human arrow to guide a police helicopter to fleeing suspects.

8.4M people reached

Figures from Meta and the FunFactz database, 90 days to 25 September 2026, unless a chart says otherwise. Views are Meta’s unique views per post, added up across posts.

Want something like this?

Tell us what your site needs to do. You'll get a straight answer on what it takes and what it costs.